Case Study
From hot-potato tasks nobody owned and constant chasing, to every job done each day

Company
Change for Life
Industry
Psychology and behaviour therapy practice
Problem
The clinic had a task board, but jobs sat there unassigned, undated and buried inside other cards, so the only way to know if anything got done was for the co-owner to check and chase.
What we built
- • A task board rebuilt so every job is its own ticket, with one owner and a due time
- • Tasks assigned each week to whoever is on the roster
- • An AI assistant that checks every new ticket and every missed job
- • A clear rule: no job gets passed on without a reason
Outcome
- ✔ Every job owned and visible each day
- ✔ No more chasing from the co-owner
- ✔ Effort recognised, not invisible
- ✔ New starters effective from day one
The Situation
Where things stood
Change for Life is a psychology practice and early intervention behaviour therapy centre in Victoria, with a front desk team rotating across morning and afternoon shifts. Malini owns the clinic. Her husband and co-owner, Aaron, runs operations and finance.
The practice already had a task board. But jobs went on it with nobody named against them and no due date, and the owners felt every gap.
"at the moment, the only way we can run our business is to always be running to the clinics,"
"they will find five things they have to do, and they will do one, and they'll put it on Trello for the next person. Then the next person will look at oh, ring so and so, put it on Trello. So rather than actually ringing the person, they're pushing it down on Trello again and again."
"Unless I manually check every single one across six excels and six documents, we can't get anything done."
"you have to delegate it to a particular person for task completion, or it's getting lost in the to-do list."
So the jobs that keep a clinic running became hot potatoes: invoicing first thing in the morning, booking people into empty appointment slots, even taking the bins out. When they slipped, nobody owned it, and the cost landed on the two owners.
The Bottleneck
What was actually in the way
The team wasn't the problem. The board was built in a way that made dropping jobs easy and finishing them invisible.
- Jobs had no owner, so everyone could assume someone else had it
- Nothing had a due date or a due time
- Daily routines sat inside one giant card that never went away
- Finished jobs were rarely ticked off: 791 completed cards were still sitting on the board
- Recurring jobs had to be recreated by hand each time
"Now this is hasn't been ticked off, but I'm aware all these have been done. So whoever was in charge of this hasn't ticked it off."
So the only way to know if anything happened was for Aaron to check, ask and chase, every day.
"I think assigning it is is one thing, and then ensuring that it gets like completed is the next thing."
The Fix
What we built
We kept the tool the team already knew, changed the rules underneath it, and gave Aaron's AI assistant the job of keeping those rules alive every day. The board alone wouldn't change anything. The assistant watching it is what does.
1. Clear the decks. We archived the 791 finished cards, closed the old boards, and moved everything onto one board for the whole practice.
2. One job, one ticket. Every job hidden inside a bigger card became its own ticket, with one owner, a due date, a due time, and what's needed to do it. Tickets are grouped by function (billing, admin, client care, office) so each person sees exactly what's theirs.
3. Morning and afternoon. Every recurring job is marked as a morning or an afternoon duty. A job is never shared between two people, because that's how hot potatoes start.
4. The roster does the assigning. The front desk roster is locked in by Friday at noon. Each week Aaron's assistant reads it and assigns every ticket to whoever is actually on shift, and routine jobs come back on their own.
5. The assistant watches the board. It monitors every new ticket. If someone adds a task without an owner, a due date or a clear description, the assistant flags it straight away and asks them to fix it, so a vague job never lands on the board.
6. A morning check instead of a chase. Every morning the assistant tells Aaron what wasn't completed the day before, and anything it has raised a question about. It messages the person responsible in Trello, asking them to confirm why it wasn't done. Then it decides who the job goes to today.
7. No more passing it on. Nobody can hand a ticket to someone else without writing the reason in the ticket first. It's a gentle, kind way of saying no to hot potato and yes to accountability. The team got a one-page guide to how work runs from Monday.
Tool layer
- Trello: the single task board
- Claude (Aaron's AI assistant): assigns, monitors and checks every ticket
- Google Drive: the roster
The Outcome
What changed
It's early days. The new board went live with the team in late October, and in the first week:
- ✔Staff are happy to know exactly what's expected of them each day
- ✔Aaron and Malini can see whether every person did what they were meant to do
- ✔Every new ticket is checked the moment it's added: no owner, no due date or no clear description gets flagged
- ✔Missed jobs are raised with the person responsible the next morning, and reassigned for the day
- ✔Each week Aaron and Malini can see who is going above and beyond, so they can recognise and reward it
- ✔A new starter can be effective from day one: the board tells them what to do, when and how
- ✔791 finished-but-never-closed cards cleared, one board for the whole practice
None of that was possible before.
The Human Payoff
What it actually meant
Before this, Aaron was the practice's reminder system. He wrote it down himself before we started.
"If I have to remember, check, chase and resolve everything myself, then we don't really have a system."
Now the system carries that. The team knows exactly what's theirs and when, and the owners can see what's done without asking.
There's a quieter win too. Until now, it went completely unnoticed whether someone finished twenty jobs in a week or two. Now Aaron and Malini can see who is going above and beyond, celebrate them and reward them, so the effort shows up in staff reviews and salary conversations. That builds a culture where everyone does their bit, instead of throwing jobs over the fence.
And that's the real reason they're doing this. Aaron and Malini want to step out of the clinic and travel as a family, without worrying about who they have to chase, or who they can't chase from the other side of the world. You can't run a team from overseas when you're twelve hours behind and can't see what's happening. A board that assigns the work, shows what's done and flags what isn't brings them a lot closer to running the business from anywhere.
"I feel like this could really change our life."
"so that you know it can be handled from from anywhere in the world."
Client Feedback
"So this is going to be a lifesaver for us, Nina. You don't know how important it is for us compared to other people."

Malini — Owner, Change for Life
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