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Case Study
From 12-Hour Road Days Ending at Midnight to a Merchandising Assistant That Does the Office Work
Problem: Scaling Operations
EM
Company
Eumundi Meats
Industry
Butcher, growing retail presence
Problem
A butcher scaling retail fast. Every store visit meant a 12-hour road day followed by another 2 to 3 hours in the office, typing notes, writing orders and emailing the team.
What we built
- • A personal AI merchandising assistant for Paz, built around the store visit as the unit of work
- • Plans each visit beforehand: past-visit notes, latest ordering insights, product gaps, collateral and conversation angles
- • Captures every conversation, idea and action in-store, in the moment
- • Processes orders, team briefings and store-owner follow-ups automatically on the drive home
Outcome
- ✔ 2 to 3 hours of post-visit office work after each store visit → gone
- ✔ 12-hour road days end with sleep, not another shift at the office
- ✔ The team wakes up to store-visit outcomes already prepared for them
- ✔ No store owner message missed; wholesale conversations drafted and ready
- ✔ Paz walks into each store with the planning done, free to spend the visit on sales conversations that grow the business
The Situation
Where things stood
Eumundi Meats is a butcher growing its retail presence fast: more stores, bigger displays, more inventory to manage. The merchandising of all of it sat on Paz. His day meant driving the region, face-to-face time with store owners, big displays to set up, and a long list of administration and team coordination after every meeting.
"Not having enough time to complete tasks delegated from Jono (the Boss) because there are too many and focus switches constantly to make it hard to close out tasks."
The Bottleneck
What was actually in the way
Every store visit cost hours of office work afterwards.
• On the drive home, if someone else was driving, Paz typed. If he was driving, he came back to the office and spent 2 to 3 hours typing out notes and actions.
• The next morning started with emailing the team and the store owners about yesterday, instead of getting on with today.
• Store intelligence — product gaps, merchandising fixes, customer conversations — rarely made it into a system anyone else could see in time.
• Store owner emails and internal team threads sat open longer than they should have.
The business was scaling faster than the way the work got done.
The Fix
What we built
Plans every store visit before he leaves. The merchandising assistant pulls together everything Paz needs for the visit: the last visit's notes, open follow-ups, sales trends for that store, product gaps, the right products to introduce, the conversation angles to try, and the collateral to bring.
Captures every conversation in-store. Each visit, Paz talks it through — what he saw on the floor, what the store owner said, what needs doing, which products to swap or sample in. The assistant turns the voice note into store intelligence, orders, Asana tasks and team briefings.
Processes everything on the drive home. By the time Paz pulls into the driveway, the orders are placed, the team briefing is written and the store-owner follow-ups are drafted and ready to send. No midnight office shift. He can go to bed.
Keeps every store owner taken care of. The assistant also routes and drafts store owner and internal team email, so no message slips and every customer feels looked after.
Hands the team their next-day prep. The intelligence from today's visits lands with the team overnight. They start tomorrow prepared.
The Outcome
What changed
- ✔2 to 3 hours of post-visit office work after each store visit → gone
- ✔12-hour road days end at bedtime, not back at the office
- ✔The team wakes up to store-visit outcomes already prepared for them
- ✔Store owner emails routed and drafted; no message missed, every customer feels taken care of
- ✔Paz walks into each store with the planning done, free to spend the visit on the sales conversations that grow the business
- ✔In Paz's words, work environment improved "10 fold"
The Human Payoff
What it actually meant
A 12-hour road day used to end with 2 hours in the office, or burning the midnight oil at home. Now Paz drives home and goes to sleep.
The team doesn't wait for his notes anymore — they wake up to them. And with the pre-visit planning taken care of, Paz has his store time back for the sales conversations that grow the business.
Client Feedback
"no stress ... improved my work environment 10 fold ... you are amazing"
EM
Pascal Turschwell — Eumundi Meats